MEDIA
RECOGNITION
Riding the wave of interest
Being a text-based Web site, alaskahandywoman.com came up in the top 10 of most search engines for “handywoman”, making it easy for the media to find me. One spot in media can fall into more exposure if the story interests other journalists. All interested parties contacted me through the Web site before the year’s end. In an attempt to ride the media wave, I hired professional photographers for headshots and videographers for audition tapes.
Web
Site Commentary:
The
Web site changed conditions by taking on a bolder look. The background
was turned black and the side menu incorporated ice blue and white box
tiling. I put some of the professional photos online to add a stronger
visual aspect.
Later
in December of 2003, the site design was dramatically changed to reflect
an earthy, natural appearance for a NPR audience. The background color
was changed to beige and other neutral, muted colors, with the side menu
designed to look like wood grain. The site began promoting Handywoman’s
Companion.
Fairbanks
Daily News-Miner
January 4, 2004
"Ester handywoman builds business with new tools of trade"
by Dermot Cole
AlaskaOne
Public Television
March 11, 2004
Guest appearance during AlaskaOne's Spring Membership Drive, airing between
Find!, Hometime and New This Old House Hour.
NPR's
Morning Edition
December 30, 2003
'No
Place Like Home:' Building Her Own
Interview with Susan Stamberg
Nikkei
Marketing Journal
November 27, 2003
(printed in Japanese)
Alaska HandyWoman interview
by Kaede Seville
New
York Times
November 13, 2003
"Breaking
into More Male Strongholds"
by Marci Alboher Nusbaum
©2003
Monique Musick
©2003 Charles
Shepherd Photography
"I've never heard of a small Fairbanks business that was able to capture national publicity within a few months of its creation. That Patane did this without spending a lot of money or doing anything outrageous is also a marvel. It all seems to be a confluence of national media attention on women who are handy and Patane's ability to make herself stand out by using modern tools."
—Dermot Cole, Fairbanks Daily News-Miner
