HANDYWOMAN'S
COMPANION
Optional strategies
Planning
to combine prior publication experience with my interest in handiwork,
Handywoman’s Companion was produced and published. During
the first months of 2004, Alaska HandyWoman merchandise also was available
for online purchase. We built a stock of professional photos for marketing
the business. The site’s design became the most commercial to-date.
For all that was good and growing, there was a
growing challenge; I was ignorant in developing a long-term business strategy.
I was going solo but wanted a quality product that takes a team to produce.
I had to make a decision of committing to the publication or focusing
on my handiwork.
However, there was a silver lining to my self-created
dilemma. I didn’t have to give up the published writing, just figure
another way to make both pursuits work together. The answer was right
in front of me, lit up in pixels. Handywoman’s Companion
became an online journal after its first printed issue.
from
Issue 1; Spring 2004
Toolin' Around
Web
Site Commentary:
Entering
into 2004, The Web site focused on relationships and marketing gender.
The design's focus was the most commercial to-date.
Alaska Handywoman
merchandise.
©2003 Monique
Musick
Photo
for a WindsorOne
ad in Handywoman's Companion.
©2004 Charles Mason
